The destinations of Guanajuato will be more alive than ever when the end of the COVID-19 global crisis arrives; Meanwhile, the Secretary of Tourism of the state sends emotional messages to travelers to remind them that it is time to stay home and be patient to embark on a new tour of the state.
This campaign is intended to keep Guanajuato in the minds of travelers. In the transition to the “ new normal ”, the entity works together with the tourism sector on good practices and the implementation of sanitary measures through the “ Guanajuato Sano Distinctive ”, to recover the traveler’s confidence, restore demand and reposition tourism with new products and tourist experiences.
Photographs and clips of the World Heritage Cities: Guanajuato and San Miguel de Allende are disseminated on the website and on social networks of SECTUR Guanajuato and Guanajuato Mexico; the Magical Towns: Dolores Hidalgo CIN, Mineral de Pozos, Comonfort, Jalpa de Cánovas, Yuriria and Salvatierra, as well as images of segments of meetings and adventure tourism.
The digital content also shows emblematic and commercial places of the entity, and are accompanied by institutional logos.
The Ministry of Tourism reminds the tourism industry and the population in general that the possibility of maintaining a constant recovery requires not to let your guard down and continue to respect all the hygiene measures that the health authorities have established.
For his part, the governor of the state of Guanajuato, Diego Sinhue Rodríguez Vallejo, mentioned in his Twitter account that “ Guanajuato is rich in stories, in traditions, but above all, it has hard-working, noble and visionary people. By working together and united we can move faster, as we have done throughout history in our State. ”