This summer, Rosewood San Miguel de Allende welcomes travelers to immerse themselves in a season of renewal, connection, and personal discovery with the launch of Summer at Rosewood, the brand’s new campaign that seeks to evoke feelings of resonance and inspiration. Grounded in the belief that true luxury is not just a destination, but an emotion, Summer at Rosewood celebrates the transformative power of travel through cultural immersion, shared experiences, and inner exploration.
At Rosewood San Miguel de Allende, Summer at Rosewood comes to life through a series of seasonal experiences that celebrate those simple moments that stay with us long after the day is over, becoming part of the stories we carry with us. Inspired by evocative themes, the offering highlights how real impact occurs when place, emotion, encounter, and personal discovery intertwine.
Nature as the Star
Rosewood San Miguel de Allende invites you to reconnect with the natural beauty of San Miguel de Allende through outdoor experiences that awaken the senses and revive the spirit. One of the most exciting offerings is the ATV tour, a guided adventure that allows you to explore the most impressive landscapes of the Mexican Bajío. Aboard all-terrain vehicles, guests travel through rural roads, cross streams, and climb hills from where they can enjoy unparalleled views of the region. Throughout the tour, guests experience moments of pure adrenaline that narrate the geological history of the area. All accompanied by local guides who share anecdotes, history, and knowledge of the ecosystem.
From sunrise to sunset
Summer is an opportunity to reconnect with well-being, find balance, and dedicate time to inner and outer care. At Rosewood San Miguel de Allende, the day flows with intention: from energizing mornings to deeply calming evenings. Among the summer highlights is the Tailored Botanical Facial, a facial care ritual specially designed to counteract the effects of the season’s heat and dehydration. Using botanical ingredients in their purest form and at high concentrations, this treatment offers visible results from the first session. The therapists at Sense, A Rosewood Spa, customize each facial according to the guest’s specific skin needs, using natural products that deeply nourish and restore balance.
Sun-Drenched City
As part of Summer at Rosewood, guests are invited to discover the soul of San Miguel de Allende through an authentic, local, and deeply inspiring lens. The property offers an exclusive walking tour of San Miguel de Allende, designed to reveal the stories behind its colorful facades, vibrant plazas, and colonial architecture. Accompanied by an expert local guide, travelers explore iconic and secret corners of the city, from traditional markets and art galleries to historic churches and artisan workshops, understanding the true cultural pulse that makes this destination a World Heritage Site.
Flavors of Summer
At Rosewood San Miguel de Allende, summer is savored slowly through gastronomic experiences that celebrate local ingredients, fluid creativity, and the joy of sharing. Every Thursday, Summer Sessions at Luna Rooftop invite guests to enjoy unforgettable sunsets with live music and a seasonal cocktail menu created by the hotel’s expert bartenders. Each cocktail is a celebration of freshness, creativity, and ingredients, served in the incomparable setting of the sunset terrace. For a more intimate and discovery-oriented experience, the exclusive Speakeasy experience at 1826 Tequila Bar opens its doors on the last Thursday of every month. Wrapped in an atmosphere of mystery, guests can enjoy a sensorial experience accompanied by signature mixology and live music.
During the day, seasonal cuisine can also be enjoyed outdoors with the charming Pirules Garden Kitchen Picnic. Surrounded by nature and under the shade of pirul trees, guests enjoy an authentic picnic with fresh produce, select wines, and thoughtful touches designed to reconnect with the pleasure of leisurely eating. As part of the connection to the origin of flavors, a new experience will also be offered: the Preserves Workshop, in which participants will learn to make their own artisanal jams, pickles, and preserves using regional fruits and vegetables.
As the perfect starting point for a summer getaway, Rosewood San Miguel de Allende combines colonial charm with contemporary luxury. Its elegant rooms and suites with private terraces, the award-winning Sense, A Rosewood Spa®, a garden-surrounded outdoor pool, and elevated dining options invite you to experience summer with authenticity, wellness, and local flavor in the heart of one of Mexico’s most beautiful cities.

Source: newsinamerica