Restaurants in San Miguel de Allende can broadcast the matches, but legally they cannot do so using their personal cable TV accounts or streaming platforms.
For showing games using residential signals in a business, they face hefty fines from the Mexican Institute of Industrial Property (IMPI).
To broadcast the games 100% legally, commercial establishments must comply with certain requirements:
Public Display License: Businesses need to purchase special commercial packages, such as IZZI Business or Sky Business.
Variable Costs: The license costs between $4,650 and 23,250 Mexican pesos for the entire tournament, depending on the number of tables or screens in the establishment.
Image Restriction: Businesses are prohibited from using the FIFA logo, the official trophy, or the word “World Cup” to promote their events without an authorized advertising license.
How to Proceed?
In San Miguel de Allende, some venues specializing in sports and events have the necessary permits.
