In order to promote the economic development of Guanajuato, the commercial exchange of local products and the identification of business opportunities for the state, the local secretary for Sustainable Economic Development, Mauricio Usabiaga Díaz Barriga, made an official visit to the city of Dallas, Texas.
The trip is the result of an international cooperation effort with the purpose of promoting innovation in economic sectors, generating linkage strategies, and promoting Guanajuato and the region, as well as finding spaces for their products with the largest distributors and marketers in the United States.
During the work tour, Usabiaga Díaz Barriga held meetings with Tommy Wilkins, director of sales and business development of the company Grow Farms Texas and counselor of the United States Secretary of Agriculture, as well as with the directors of Fresh Avenue and Green Light Fresh to discuss the business ecosystem of the state’s agri-food sector, promote the poles of economic development and competitive advantages that the state of Guanajuato has to offer.
Food industry
As part of the tour in Dallas, the secretary visited the Viva Fresh Expo forum, considered the most important business event of the agribusiness sector that takes place in the southern United States, where he had the opportunity to meet and talk with large companies on the exportable offer of Guanajuato based on the innovation of the agri-food sector, as well as on the solutions and digital platforms that the American industry is generating to detect the supply that exists in Mexico and in the state, and with this, have the opportunity to streamline transactions between the producer and the supplier, avoiding intermediaries.
