Ferrero Group, the manufacturer of brands such as Nutella, Kinder, Ferrero Rocher, and Tic Tac, announced an investment of 86 million dollars (1.462 billion pesos) to expand its plant in San José Iturbide, Guanajuato. The project will increase production capacity, create 60 new direct jobs, and strengthen Mexico’s position as a strategic hub for the Italian company.
Behind this expansion is Giovanni Ferrero, Chairman and principal shareholder of the Ferrero Group, who belongs to the third generation of the founding family. Under his leadership, the company has strengthened its international presence and continues to invest in key markets such as Mexico.
The expansion includes modernizing the facilities, strengthening the supply chain, and increasing production capacity to serve both the domestic market and exports to the United States, Canada, and Central America.
Who Is Giovanni Ferrero, Owner of Ferrero Group?
Giovanni Ferrero was born in Italy and belongs to the third generation of the Ferrero family. He is currently the Executive Chairman and principal shareholder of the Ferrero Group, a company founded by his grandfather, Pietro Ferrero, in 1946.
After the death of his father, Michele Ferrero, in 2015, Giovanni assumed leadership of the company and accelerated an international expansion strategy through the acquisition of historic brands and the strengthening of production facilities around the world.
In addition to leading the family business, he maintains a low public profile and rarely grants interviews or appears at public events.
What Is Giovanni Ferrero’s Net Worth?
According to Forbes, Giovanni Ferrero is among the wealthiest individuals in Europe due to the success of the family business.
His net worth is estimated to be tens of billions of dollars, driven by the company’s sustained growth and Ferrero’s international expansion over the past decade.
The company remains privately owned and controlled by the Ferrero family, making it one of the world’s largest independent food manufacturers.
Which Brands Belong to Ferrero Group?
Although many consumers primarily associate the company with Nutella or Ferrero Rocher, its brand portfolio is much broader.
Some of its best-known brands include:
- Nutella
- Ferrero Rocher
- Kinder Surprise
- Kinder Bueno
- Kinder Chocolate
- Tic Tac
- Raffaello
- Crunch
- Butterfinger
- Nerds
- Fannie May
- Keebler
- Famous Amos
Thanks to these acquisitions, Ferrero has established itself as one of the world’s leading manufacturers of chocolates, cookies, and confectionery products.
Why Is Ferrero Investing in Guanajuato?
The expansion of the plant in San José Iturbide will increase production for both the domestic market and exports.
The investment will be used to:
- Expand production lines.
- Modernize the plant’s infrastructure.
- Strengthen the refrigeration system.
- Increase energy capacity.
- Create 60 new direct jobs.
In addition, the facility is one of Ferrero’s most important production sites outside Europe and serves as a distribution center for the United States, Canada, and several Central American countries.
What Products Does Ferrero Manufacture in Mexico?
The Guanajuato plant manufactures some of the group’s most popular products, including:
- Nutella
- Kinder Chocolate
- Kinder Surprise
- Kinder Délice
The facility also houses a Research and Development Center, where products are designed specifically for the Latin American market.
Its production capacity exceeds 35,000 metric tons annually, making it one of the company’s most significant facilities worldwide.
Why Is Mexico Important to Ferrero Group?
Mexico has become a strategic market for the Italian company because of its geographic location, industrial infrastructure, and access to international markets.
From its Guanajuato facility, Ferrero supplies not only the domestic market but also exports a significant portion of its production throughout North America and Central America.
With this latest expansion, the company aims to strengthen its regional presence and continue growing in categories such as chocolates, hazelnut spreads, cookies, and confectionery products, further establishing Mexico as one of its principal manufacturing centers outside Italy.
Source: ejecentral
