With the increase in allowed capacity and the good results that Easter brought, Guanajuato relaunches the tourism promotion strategy based mainly on its cultural offer and the invitation for visitors to live great stories.
In an interview with NITU.mx, Jorge Cabrejos, Marketing Director of the State Sectur, highlighted that Guanajuato has a strength in the cultural segment, but also in romance, nature, and adventure, so the campaign reiterates the slogan, ¿y tú qué vas a hacer?
Currently, the epidemiological traffic light allows the occupation to reach 60 percent and thanks to the established protocols, Easter did not show an increase in infections, so it is possible to continue working on the gradual reactivation, without stopping the measures of security.
The campaign responds to the options that tourists have to visit, it works based on what they choose and on that the promotion strategy is carried out, explained Cabrejos.
In Guanajuato, there are 60 museums, five archaeological zones, Magical Towns, Heritage Cities, vineyards, among other wide range of attractions, which are also connected in a practical way approximately 50 minutes from each other.
Guanajuato is the Cultural Destination of Mexico, and in general, our country is rich in this segment, so the campaign will count to learn and enjoy more about this niche.
Air connectivity has also given a boost to tourism, currently, eight national routes come to the state from Mexico City, Tijuana, Monterrey, Ciudad Juárez, Cancun, Mexicali, Puerto Vallarta, and Los Cabos.
Also eight internationals from Dallas (DFW), Fresno, Houston, Los Angeles, Chicago, Oakland, San José, and Sacramento. The 16 routes operated by five national and US airlines.
Jorge Cabrejos recalled that in alliance with the states of the region, they are working on the Central West Pact, which allows taking advantage of the offer of five other entities with routes ranging from one to five hours, which allows tourists to organize more complete trips.
“We work as strategic allies, although sales are not very large in numbers, visitors become familiar, for example, with hotels and experiences,” said the official.
For example, San Luis Potosí did very well with the Edward James Garden, but there is also the Leonora Carrington Museum, as well as the options of Jalisco, Querétaro, Zacatecas and Aguascalientes, he added.
With all this, the strategy is facing the summer season that seeks a campaign that allows you to enjoy all the attractions, including wine tourism and even trips to the beach to strengthen the five states.